by Tim Patterson | Aug 7, 2011 | Mobile Marketing, Podcast
A nice look at mobile event apps with Geri Bell of e-ProDirect and EproMeetingApps, a company that specializes in hospitality marketing and technology solutions. Check out ePro Direct’s websites: www.eprodirect.com | www.epromeetingapps.com
by Tim Patterson | Aug 1, 2011 | YouTube
Let’s put a box around this: YouTube doesn’t make or break your tradeshow marketing success. Certainly you can find exhibitors that have never been on YouTube that have packed up after a show, ecstatic at the results they got at the show. Nope –...
by Tim Patterson | Jul 21, 2011 | Event Marketing, Podcast, Social Media
On Earth Day, Pablo Carrega’s company RelevanSi was managing and working on three events. One in Chicago, one in Utah and the third in Buenos Aires. Pablo talks about how his company used social media as a big part of his effort. RelevanSi offers web design,...
by Tim Patterson | Jul 18, 2011 | Social Media, Twitter
Is there any other activity that is more suitable for social media and events than the Tweetup? First, what exactly is a tweetup? Basically, the word is a mashup of Twitter and meet-up: tweetup. It’s a great way to use the power of Twitter and the short-term event,...
by Tim Patterson | Jul 11, 2011 | Tradeshow marketing
I ran into a nice little post about Cell Phone Courtesy Month from etiquette expert Jacqueline Whitmore, which is a good reminder that cell phones are not only everywhere at all times, they can often be used indiscriminately – and rudely. Wait – we...
by Tim Patterson | Jun 30, 2011 | Social Media, Tradeshow marketing, Twitter
I suppose I could make the simple point of this whole article and squeeze it into the length of a tweet: Wow, even shorter than 140 characters! But of course there’s more to the idea than just a tweet. Tradeshows will continue to thrive. Yes, even in spite of...
by Tim Patterson | Jun 27, 2011 | Facebook, Social Media, Tradeshow marketing, Twitter
The stats are unreal and the numbers keep rising: Facebook has over 688 million+ users Twitter: 200 million+ LinkedIn: 100 million+ YouTube: 300 million+ Wordpress: 130 million+ blogs Covering all of those bases takes a lot of time and effort. So if you can’t...
by Tim Patterson | Jun 21, 2011 | Blog, Client Relations, Social Media
So you hear that blogging is a good idea, but you’re stuck on how to start the whole process. After all, there are a lot of questions you have around blogging. F’rinstance: It’s time-consuming, so how do you justify the extra time to make it happen? If you’re...
by Tim Patterson | Jun 17, 2011 | Event Marketing, Podcast, Social Media
CVent bills itself as the ‘largest event management software company’ in the US. With 800+ worldwide employees, CVent obviously has its fingers in a lot of places. So to speak. But what really caught my attention was the release a couple of weeks ago of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.