by Tim Patterson | Sep 22, 2011 | Social Media, Twitter
It’s not hard to build a Twitter following. Just click ‘n’ follow and a majority of those that you follow will follow you right back. But to build a following that can actually help you takes a little more thought – and probably a little more time. First, determine...
by Tim Patterson | Sep 16, 2011 | Facebook, Social Media, Twitter, YouTube
There has been a fundamental change in the way we connect with people for personal and business reasons. Have you noticed? It’s nothing we can control, and I’d wager we’re just seeing the beginning of the changes. Your best bet is to educate yourself, get started in...
by Tim Patterson | Sep 2, 2011 | Mobile Marketing, Social Media, Tradeshow marketing, Uncategorized
Okay, this is gonna sound like an ad for Hootsuite. But it’s not. Well, it’s not intended that way! But the more I play around with Hootsuite, the more I find it’s a terrific tool for managing your social media efforts at tradeshows and events. First, everything is in...
by Tim Patterson | Aug 30, 2011 | Social Media, Tradeshow marketing, Video, YouTube
If you’ve read this blog for awhile or know me at all, chances are you have discovered that, yes, I am a big Bob Marley fan. Have been since the mid 70s. Saw the guy on tour. Twice. Not to mention the tattoo. So I thought it might be fun to thumb through Marley’s...
by Tim Patterson | Aug 26, 2011 | Book Review
When it comes to promotion products, you gotta know what you’re doing or it could end up costing you a lot. Not only in terms of money, but in terms of brand damage. Or maybe brain damage, if you waste money AND do damage to your brand by giving away cheap, breakable...
by Tim Patterson | Aug 25, 2011 | Podcast, Social Media
In this edition of the Tradeshow Marketing Podcast, we chat with Robert DeMarzo, the Senior VP of Strategic Content of Everything Channel. The company, provider of IT channel-focused events, media, research, consulting and sales and marketing services, hosts more than...
by Tim Patterson | Aug 23, 2011 | Blog, Branding, Event Marketing, Tradeshow marketing, Video
So you’re going to shoot a tradeshow teaser video to get people to be aware of your upcoming appearance whetting their appetite to see your company’s exhibit at the show. But you’re rarely messed around with video. Maybe you don’t like getting...
by Tim Patterson | Aug 12, 2011 | Podcast, Social Media, Tradeshow marketing
Larry Karel looks to embrace new technologies whenever they come along. So when it became possible to use social media to promote his business, he was on board right away. In this interview he discusses how he got to know and work with social media. Karel Exposition...
by Tim Patterson | Aug 10, 2011 | Mobile Marketing, Social Media, Tradeshow marketing
8 Ways to Use Social Media in your Tradeshow Marketing Be involved. Be proactive. Keep an ear to the ground (continued research) Plan and execute event-related social media campaigns Track metrics of engagement Write up reports on results Stay informed on cutting edge...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.