One Tweet Away From Brand Destruction
The news headlines seem to have daily cautionary tales on what NOT to do with Twitter. From Anthony Weiner’s ‘accidental’ tweeting of photos of privates to VodaphoneUK’s…
Compelling Tradeshow Booth Sales Strategies
Moving tradeshow attendees from tire-kicking to closing a deal is the holy grail of tradeshow marketing. After all, nothing happens until a sale is made. So what can you do to…
Exploding iPad Use at Tradeshows
A few months ago I took a look at ways you can use iPads at tradeshows. Several bloggers chimed in with apps and ideas that were are worth a look. Given the exploding popularity…
Why Your Tradeshow Marketing Strategy Deserves Loving Care
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half…
Podcast: Interview with Jonathan Brewer of Meet-Meme
Jonathan Brewer of Meet-Meme discusses his cool social media playing cards and how they get more and more people to interact offline. Check out Meet-Meme’s website here.
Be a Most Valuable Tweeter
Are you a valued Tweeter? Do you find and share things on your Twitter account that people like to read and then share with more people? If so, you’ve become a Valued Tweeter. If…
Six Ways to Use Video at your Next Tradeshow
If you’re not used to shooting video, it can be a major mental shift to be able to have your video camera ready to go at all times. A small Flip video (or similar) camera can…
Event Marketing Summit –Thoughts on a Conference
Just wrapping up the three-day Event Marketing Summit at Chicago’s Hyatt Regency – and so how has it gone? First, the real reason I came was that I was invited to speak – and…
Speed is Sexy
As you’re sitting in your tradeshow booth waiting for people to arrive and buy something from you, it’s possible you might have a few spare moments to yourself (okay, I realize…
Social Media is Connectivity
What is Social Media? I’ve seen several answers to that question. Admittedly, it’s a broad, generic question. If MySpace is social media, and Facebook is social media and Twitter…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.