4 Tips to Run a Successful Trade Show
Guest Post By Steve McMains Trade shows are great ways to promote a product or the brand identity of the company. Apart from that, you can also use a trade show to measure your…
Trade Show Booth Flooring – A Key Consideration
Guest Article by Jules Sowder Trade show booth flooring is often overlooked as an important trade show accessory. Yet, your exhibit area floor covering can play a vital role in…
How to Effectively Use a Roll Up Banner Stand
Guest post by Brantley Graham A roll up banner stand is an excellent way for a company to make the most of their presence at a tradeshow or exhibition. By controlling every…
The Big Problem With Tradeshow Lead Collecting
Companies spend boats full of dollar bills on tradeshow marketing. They’ll spend to train their staff, spend to put up a great booth, spend to spiff it up with cool graphics and…
Podcast: Interview with Pooja Dhawan of FashionSpy.com
Want to find out how Facebook can work to draw people to your tradeshow booth? Listen to this podcast interview with Pooja Dhawan of FashionSpy.com. She’s a wholesaler of womens…
Send Tingles Down Your Customer’s Spine
How can you engage your customer so thoroughly that you’re sending shivers down their spine? It doesn’t happen all that often, and admittedly, to get a real spine-tingling moment…
Perception is Reality
Perception is Reality, right? What do people see when you send out a tweet, newsletter, blog post; put up a tradeshow booth…what is the perception of what people see? Are you…
What is a ‘Thank You!’ Worth?
Tradeshow marketing is about the sale. You may take a meandering path to get there, but at the end that’s you want: the sale. The path may involve direct mail to get your…
Coming Attraction: Social Media 101 Webinar
You may have had it up to HERE with social media! In fact, you may not want anything more to do with social media. Too much Facebook, Twitter, YouTube and LinkedIn? If that’s the…
Can Mobile Marketing Improve Your Tradeshow ROI?
Now that a lot of your audience are carrying around smartphones, are you even able to reach them anymore with email, blogging and your social media outlets? Probably – at least…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.