by Tim Patterson | Aug 16, 2010 | Event Marketing, Tradeshow marketing
Guest Post By Steve McMains Trade shows are great ways to promote a product or the brand identity of the company. Apart from that, you can also use a trade show to measure your competitors, there marketing tactics and their latest product development trends. Many...
by Tim Patterson | Aug 13, 2010 | Booth Design, Custom exhibit
Guest Article by Jules Sowder Trade show booth flooring is often overlooked as an important trade show accessory. Yet, your exhibit area floor covering can play a vital role in furthering your company brand image, enhancing the overall booth design, and creating a...
by Tim Patterson | Aug 10, 2010 | Marketing, Tradeshow marketing
Guest post by Brantley Graham A roll up banner stand is an excellent way for a company to make the most of their presence at a tradeshow or exhibition. By controlling every aspect of your customer’s experience at your booth, it is possible to manipulate how they...
by Tim Patterson | Aug 5, 2010 | lead generation, Tradeshow marketing
Companies spend boats full of dollar bills on tradeshow marketing. They’ll spend to train their staff, spend to put up a great booth, spend to spiff it up with cool graphics and maybe contrive an outstanding demo of their products. They may do it so well, in...
by Tim Patterson | Jul 30, 2010 | Event Marketing, Facebook, Podcast, Social Media
Want to find out how Facebook can work to draw people to your tradeshow booth? Listen to this podcast interview with Pooja Dhawan of FashionSpy.com. She’s a wholesaler of womens young contemporary fashion and she has used facebook and other social media outlets...
by Tim Patterson | Jul 27, 2010 | Facebook, Marketing, Tradeshow marketing
How can you engage your customer so thoroughly that you’re sending shivers down their spine? It doesn’t happen all that often, and admittedly, to get a real spine-tingling moment is rare. But it can be done. It happened to me yesterday – and it...
by Tim Patterson | Jul 21, 2010 | Booth Design, Marketing, Tradeshow marketing
Perception is Reality, right? What do people see when you send out a tweet, newsletter, blog post; put up a tradeshow booth…what is the perception of what people see? Are you seeing through the eyes of your visitors, or through your eyes? It’s not an easy question to...
by Tim Patterson | Jul 16, 2010 | Client Relations
Tradeshow marketing is about the sale. You may take a meandering path to get there, but at the end that’s you want: the sale. The path may involve direct mail to get your prospect to the show. It might mean inviting your market to come see a new product launch....
by Tim Patterson | Jul 14, 2010 | Social Media, Twitter, YouTube
You may have had it up to HERE with social media! In fact, you may not want anything more to do with social media. Too much Facebook, Twitter, YouTube and LinkedIn? If that’s the case, you can stop reading now and go back to pawing through your vinyl records...
by Tim Patterson | Jul 7, 2010 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Now that a lot of your audience are carrying around smartphones, are you even able to reach them anymore with email, blogging and your social media outlets? Probably – at least you should be able much of the time. But an ideal scenario is literally in your...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.