What I Learned From Talking Dogs
In cartoons and movies, dogs can talk. All the time. They must think we’re not listening. Or maybe they’re smart enough to know that we puny humans don’t understand dog-talk….
Tradeshow Time: Class is in Session
What did you learn from your last tradeshow appearance? Did you learn that you, well, perhaps shouldn’t have even been there? Sometimes that’s the best lesson you can learn: that…
Questions to Ask Before You Start Tradeshow Marketing
A recent LinkedIn discussion focused on ‘What questions do you ask yourself when deciding on an exhibit for a tradeshow event?’ There were a lot of answers and discussion on the…
20 Tradeshow Exhibitor FAQs
Years ago websites started posting FAQ’s – Frequently Asked Questions – as a way of helping those on the site seeking answers to a variety of items. Somehow I felt that FAQ…
Goin’ Mobile with Your Tradeshow Apps
Pete Townshend had it right when he penned ‘Goin’ Mobile’ at the turn of the Sixties: I can pull up by the curb I can make it on the road Goin’ mobile I can stop in any street…
McCormick Place to Benefit From New Legislation
It’s a done deal. The law that was expected to be passed is now, in fact, reality: Officials of the Metropolitan Pier and Exposition Authority (MPEA) and the Chicago Convention…
Focus Group at a Tradeshow?
I spent a couple of hours this week as part of a focus group for Portland adult alternative radio station KINK.FM. There were about 18 of us, and I found it to be a very…
The Cold Call I Got Today
Cold calling isn’t rocket science. If you’re in sales, you gotta do them at some point in your career. Heck, I do cold calling on occasion. You never know what you’re going to…
Get Some Publicity at Your Next Tradeshow!
Once you get beyond sales and generating sales leads at tradeshows, the next biggest benefit of tradeshows is the opportunity for press: Newspapers, Websites, Magazines, Radio….
Changes at Chicago’s McCormick Place
I don’t usually do hard news on this blog, but I was contacted this week by The Chicago Convention & Tourism Bureau (CCTB), who asked if I might be interested in taking a…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.