by Tim Patterson | Oct 17, 2009 | Marketing, Podcast, Tradeshow visitors
With their “Follow Me” app for iPhone and Blackberry, Core-Apps started serving the tradeshow market. What is an app? Even if you know what an app for your iPhone is, how does it work? Who creates them? Jay Tokosch of Core-Apps discusses the company and...
by Tim Patterson | Oct 16, 2009 | Uncategorized
I spent a couple of hours this week at the Bravo! Live Tradeshow in Portland at the Oregon Convention Center yesterday, produced by BravoEvent.com. The event features businesses that focus on event production, including caterers, event design and production,...
by Tim Patterson | Oct 12, 2009 | Guest Post, Marketing, Tradeshow marketing
Here’s a guest post by Kevin Ehlers of Event Technologies of Long Beach, California In today’s economic climate, increasing tradeshow ROI is as important as ever. While we can get very in depth on how to do this, I’d like to throw out a few quick trade show...
by Tim Patterson | Oct 10, 2009 | Uncategorized
Pulled out the Flip Video Cam and recorded a few thoughts on using social media with tradeshows, conventions, conferences and events: httpv://www.youtube.com/watch?v=5GJiDj8C6vQ
by Tim Patterson | Oct 7, 2009 | Uncategorized
Tradeshow consultants and trainers sound like a broken record when they harp on how important it is for your front line people – the tradeshow staff – to be “on” all the time. To put their best face and effort forward. To respond with a smile....
by Tim Patterson | Oct 6, 2009 | Client Profile
Interpretive Exhibits designed and fabricated a shelving back wall with signage (photo below) for gDiapers a year or two ago, and since then have gotten to know several of the great folks in the company. Just last week gDiapers had a grand opening of their new...
by Tim Patterson | Oct 2, 2009 | Uncategorized
Submitted by Rose Esposito of the Marcomm Group Video is an increasingly important way for businesses to promote their products, services, and brand online. Tradeshow videos combine the power of video with the energy and excitement of the tradeshow environment to...
by Tim Patterson | Sep 30, 2009 | Uncategorized
You’ve just returned from a tradeshow. You’re exhausted. Gotta get the expense sheets done and get any leads or contacts to the right folks. Send out thank-you notes. But wait! While the show is still fresh in your mind, take some time for a quick de-briefing. Ask...
by Tim Patterson | Sep 24, 2009 | Tradeshow marketing, Tradeshow staff training
Look, up in the sky! It’s a bird, it’s a plane…no it’s — it’s a guy on a ladder that’s about to fall! All tradeshows have their cast of characters – both heroes and villains – but you may be so engrossed that you...
by Tim Patterson | Sep 18, 2009 | Uncategorized
Next time you’re at a tradeshow, throw on your trenchcoat, dapper hat and shades and go undercover. The name? “Bond. James Bond.” Admittedly, playing spy can be fun. And it’s something you should certainly be doing at your next tradeshow....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.