by Tim Patterson | Nov 16, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth
The latest issue of Exhibitor Magazine hit my mailbox last week, highlighted by their annual look at industry cost averages. Now I’m not going to throw all of their numbers out for you. If you want ’em all, check out their website or buy the magazine. They...
by Tim Patterson | Nov 16, 2009 | Uncategorized
It wasn’t long ago that I interviewed David Schenberg of BusyEvent for a podcast. A few moments ago I installed the Alltop widget which is a cool tool for pulling in news of the event industry (or almost anything else) into the blog’s right sidebar (take a...
by Tim Patterson | Nov 13, 2009 | Marketing, Social Media, Video
How do you combine your online social media friends with your other tradeshow marketing efforts? It’s a synergistic effort that crosses many online channels. I sat down and, inviting a few of my little friends, looked to explain how those little friends can help...
by Tim Patterson | Nov 11, 2009 | Podcast, Tradeshow marketing
Interview with Mike Morrison of SmartRadioNow.com, a company which provide focused low-power AM/FM broadcasting at events, tradeshows and conferences. Mike’s contact information: http://smartradionow.com Mike@smartradionow.com...
by Tim Patterson | Nov 9, 2009 | Uncategorized
Note: the following post was originally published as a guest post on Steve Farnsworth’s Digital Marketing Mercenary on 11.6.09. Need more proof that social media is a great place to meet people of like minds? A couple of weeks ago I was doing research for a...
by Tim Patterson | Nov 4, 2009 | Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly. Tradeshow consultant and author Mitch Tarr says it takes practice. For instance, you should come...
by Tim Patterson | Oct 28, 2009 | Tradeshow marketing, Uncategorized, Video
Well, I’m not sure I am really on-board with this kind of promotion, but I admit its one of the most clever things I’ve ever seen: using flies to carry your message around at a tradeshow. Did they also supply flyswatters so you could actually grab one of...
by Tim Patterson | Oct 26, 2009 | Contests
It’s our observation that Social Media is a great fit to promote events: it’s a focused time-frame; social media is extremely mobile (something like 70% of tweets are from mobile platforms) which fosters on-site interaction; and tweets and Facebook page...
by Tim Patterson | Oct 21, 2009 | Blog, Tradeshow marketing
I recently posted this query on LinkedIn’s Trade Show Marketing Group discussion page: I’m looking for blogs that focus on tradeshow or event marketing. I’d like to create a blog post with a list of useful related blogs. Any suggestions? The best...
by Tim Patterson | Oct 19, 2009 | Uncategorized
Sure, your booth looks great. Your tradeshow staff is tip-top, trained and raring to go. The next step in your overall tradeshow marketing plan is to get people to come to your booth WANTING to do business with you. You want them lined up when the doors open each day,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.