by Tim Patterson | May 8, 2018 | Branding, Budgeting, Tradeshow marketing
If you’re new to the world of tradeshow marketing, one of the most difficult challenges is this: how do you find a tradeshow that is a good fit? And by a good fit, does it have your target market, does it have buyers and decision makers, and will there be a lot of...
by Tim Patterson | May 3, 2018 | Marketing, Post-Show Follow Up
I’ve been doing tradeshow follow up on a couple of shows (three, actually, when I think about it) for the past several weeks. One of the questions I ask of the people I’m following up with is, “How is your follow up going?” “Oh boy, I have a lot more to do. It seems...
by Tim Patterson | Apr 27, 2018 | lead generation
When it comes to tradeshow lead generation, you’ll find you can break it down into many steps. But for the purpose of simplification, let’s take a look at the four foundations of tradeshow lead generation that will allow you to not only bring in more leads, but bring...
by Tim Patterson | Apr 25, 2018 | Branding, lead generation, Logistics, Networking, Pre-show marketing
Of course, we always want to make sure our tradeshow best practices are out on display for everyone at all times. But as Steve Miller says, “Perfection is your enemy.” And…we’re only human. That means you’ll find that your booth staff will sometimes be eating in the...
by Tim Patterson | Apr 19, 2018 | Branding, Event Marketing, Marketing, Tradeshow marketing
You might think it’s easy enough to determine your tradeshow marketing goals. Just sell sell sell – increase your business and you’ve done the job, right? But in fact, it’s not be as cut and dried as you might think. Every show is different, and your goals may vary...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.