by Tim Patterson | Jun 14, 2018 | Blog, Fun, Marketing, Mobile Marketing
Since social media has become such an integral part of today’s online world – what would you do if you had to withdraw from Facebook, Instagram or LinkedIn? – I think the approach to how it is effectively used has changed. And it comes down to a number of factors....
by Tim Patterson | Jun 6, 2018 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
If you have the perfect tradeshow exhibit, you probably don’t need accessories. After all, how do you improve on ‘perfect’? But if you’re a little short of perfection, here are a handful of exhibit accessories that will help out. LED lights. Yes, it’s true. There are...
by Tim Patterson | Jun 3, 2018 | Branding, Event Marketing, Marketing, Pre-show marketing
Got a tradeshow appearance coming up, but aren’t sure how to exactly get people to come to your booth? Maybe you’re tried emailing people, or spent a lot of time leading up to the show and during the show pitching things on social media but aren’t...
by Tim Patterson | May 25, 2018 | Client Relations, Tradeshow Exhibit, Tradeshow marketing
Yes, these are actual conversations with clients. No, they are not from surreptitious recordings, but rather, from memory, which is probably not as accurate as I’d like. But nonetheless, these are the types of things our exhibiting clients at TradeshowGuy Exhibits are...
by Tim Patterson | May 16, 2018 | Lists, Marketing, Tradeshow marketing
Given that we know how many different balls you have to keep in the air, is it even possible to stop feeling overwhelmed when it comes to managing your tradeshow program? That depends on how you personally deal with things that can come at you like a full-on firehose...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.