by Tim Patterson | Sep 29, 2017 | Event Marketing, Marketing, Networking, Tradeshow marketing, Tradeshow visitors
Exhibiting at a tradeshow is a great way to show off your wares, but it’s also an excellent way to uncover things about your tradeshow competitors. Let’s take a look at a half-dozen things you can find out. Exhibit presence. Of course, the most obvious thing. You can...
by Tim Patterson | Sep 21, 2017 | Event Marketing, Pre-show marketing, Tradeshow marketing, Tradeshow presenting
Have you checked out Quora? I think I heard about it a couple of years ago and may have even answered a question or two along the way. If you’re not sure what Quora , check out the Wikipedia description: “Quora is a question-and-answer site where questions...
by Tim Patterson | Sep 19, 2017 | Custom exhibit, Custom tradeshow booth
Should you put out a tradeshow exhibit RFP or not? What’s the upside? What’s the downside? It might be worth a few moments to go over the pros and cons of putting out a tradeshow exhibit RFP. Okay, this may not be the Ultimate Cheat Sheet on Tradeshow Exhibit RFPS but...
by Tim Patterson | Sep 8, 2017 | Booth Design, Branding, Graphics
Tradeshow graphics should be easy. But they’re not always as easy as you think. So let’s take a look at 7 simple steps that will totally rock your tradeshow graphics. Bigger is better. Yeah, even with a 10’ inline booth, the bigger the better. Face it, you’re...
by Tim Patterson | Sep 6, 2017 | Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow visitors
Sure, millions of people head off to tradeshows worldwide every year, but are they really tradeshow prep experts? Are they ready, I mean really ready for the tradeshow? Let’s take a look at what the average tradeshow manager should be doing to show they’re truly a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.