by Tim Patterson | Jul 20, 2017 | Blog, Fun
No doubt there are over a million tradeshow blogs dedicated to just the single topic of tradeshow marketing, wouldn’t you say? More? Less? No matter how you add them up, it seems like a lot. And now and then I peruse the Google machine to see what new listings show...
by Tim Patterson | Jul 18, 2017 | Tradeshow marketing
Never done tradeshow marketing before, but wonder if it’s something to finally seriously consider? Let’s take a look at seven signs you might recognize in your business that could steer you towards opting for tradeshow marketing as one of your marketing tools. When...
by Tim Patterson | Jul 11, 2017 | lead generation
What does it take for great tradeshow lead generation? Success comes mainly from paying attention to details. For instance, you probably made the effort at your last tradeshow to either scan someone’s badge, or got a business card and made a few notes on the back. But...
by Tim Patterson | Jul 6, 2017 | Event Marketing, lead generation, Lists, Logistics, Marketing
It’s a good question: what does a tradeshow manager do? And frankly, you can come at this question from a few angles. For instance, is the tradeshow manager (or coordinator, or project manager) employed by the company internally, to make sure the tradeshow appearance...
by Tim Patterson | Jul 4, 2017 | Fun
Here on the USA’s Fourth of July Independence Day, let’s let freedom ring and celebrate in the tradeshow world. No matter your political, economic or social stripes, I have no doubt you could make the case that our freedoms are under fire from many directions. But in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.