by Tim Patterson | Aug 11, 2017 | Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Marketing, Pre-show marketing, Shipping
As a company owner, salesman and project manager for TradeshowGuy Exhibits, I get tradeshow marketing questions. Hoobooy, I get a lot of questions. I thought it might be fun to answer a handful of the most common questions I get. Our shipping costs are sky-high. How...
by Tim Patterson | Aug 4, 2017 | Branding, Custom exhibit, sustainability, Tradeshow marketing, Tradeshow Photos
I’m the last guy to claim to be a trend-setter, but I do try to keep at least one half-open eye on tradeshow exhibiting trends. So I took a look at some of the things that are showing up on various 2017 tradeshow exhibit trends lists and added in a couple of things...
by Tim Patterson | Aug 1, 2017 | Event Marketing, lead generation, Pre-show marketing
When it comes to achieving tradeshow success, actual time spent at the tradeshow gets all the attention – so where does that leave pre-show marketing? Out in the cold, of course. So bring pre-show marketing out of the cold and into the daylight. The two questions to...
by Tim Patterson | Jul 27, 2017 | Custom tradeshow booth, Marketing, Tradeshow marketing
For years, here at TradeshowGuy Exhibits, we’ve teamed up with great partners for various tradeshow display products: exhibit designers and producers, display products manufacturers, I&D labor teams and more. For example, our Exhibit Design Search website provided...
by Tim Patterson | Jul 25, 2017 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Fun, Graphics, Infographic, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Infographics do a great job of quickly communicating information in a fun and effective way, especially if you’re like me (and 65% of the rest of the population) and are a visual learner. So let’s sift through some of the great tradeshow infographics floating around...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.