by Tim Patterson | May 5, 2017 | Branding, Tradeshow marketing, Tradeshow visitors, Video
Video monitors are ubiquitous at tradeshows as exhibitors by the thousands display video in their exhibiting space. But is any of it making an impact? Video crafted for in-booth display is different than other uses. It’s easy to just grab content you already have...
by Tim Patterson | May 3, 2017 | Branding, Event Marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow visitors, Video
In case you hadn’t noticed social media video is exploding, driving traffic and eyeballs both on and offline. So it makes sense to strongly consider making video a part of your tradeshow strategy. Posting videos or going live from the show gives followers a sense of...
by Tim Patterson | Apr 25, 2017 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing, Tradeshow Photos
Planning on putting more focus on using Instagram at your next tradeshow or event? Congratulations. After all, it’s one of the most popular social media platforms out there with more than 400 million daily active users. But before you get started, do a little planning...
by Tim Patterson | Apr 21, 2017 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
“Does your tradeshow exhibit evoke emotion in the mind of a visitor?” might be a funny question. The better question might be: “HOW and WHAT emotion does your tradeshow exhibit bring out in your visitors’ hearts and minds?” But by asking it, you’re pulling on...
by Tim Patterson | Apr 19, 2017 | Case Study, Event Marketing, Marketing, Tradeshow marketing
I’ve never attended the SIA Snow Show but I think I should someday, for two reasons. Number One: I’m a ski bum. Number Two: uh, see reason number one. Oh, and that’s right – I’m TradeshowGuy – I do tradeshows. SIA – Snowsports Industries America – holds the annual SIA...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.