by Tim Patterson | Apr 12, 2017 | Booth Design, Branding, Budgeting, Tradeshow marketing
The natural inclination for most exhibitors is to get the most money out of their booth, so it’s important to consider ways to update that tradeshow exhibit. What options do you have? The first and most obvious is to change the graphics. Products and services change,...
by Tim Patterson | Apr 6, 2017 | Branding, Event Marketing, lead generation, Tradeshow visitors
How do you create tradeshow buzz? You know the one: the exhibit that keeps getting talked about. Don’t you want to be that exhibit? Don’t you want to be working at that one location where everyone seems to be heading? Buzz is not something you can automatically turn...
by Tim Patterson | Mar 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow visitors
When you are going out on a date, my guess is you dress up. If you’re a guy, you’ll put on some nice clothes, fuss with your hair a bit, brush your teeth and maybe put on a dab of cologne. If you’re a girl, you’ll do much the same, only probably spend longer (is that...
by Tim Patterson | Mar 22, 2017 | lead generation, Tradeshow marketing
What’s the truth about your tradeshow appearance? Did you get as many visitors as you think you did? Was your product launch as successful as you felt it was? Was your staff as helpful and experienced as you anticipated? Getting to the truth of what’s going on is...
by Tim Patterson | Mar 20, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Fun, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Walking the floor of the Natural Products Expo West show in Anaheim, one is overwhelmed by the sheer number of tradeshow exhibitors and visitors. According to New Hope, the organization that puts on the show, there were over 80,000 visitors this year, and over 3,100...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.