![The Power of Tradeshows [Infographic]](https://www.tradeshowguyblog.com/wp-content/uploads/et_temp/Veloxity-Infographic-Trade-Shows-552367_842x675.png)
by Tim Patterson | Jul 27, 2016 | Event Marketing, Tradeshow marketing
The tradeshow industry continues to show strong growth from year to year. Our friends over at Veloxity Inc. created a very informative infographic that shows loads of details about the tradeshow industry. Take a look: ...
by Tim Patterson | Jul 14, 2016 | Marketing, Tradeshow marketing
You may have done tradeshows for years, or maybe you’re just getting started. In any event, it’s important that you don’t lose sight of one of the key understandings of doing tradeshows: It’s a mountain of responsibilities. If you’re the...
by Tim Patterson | Jul 7, 2016 | Budgeting, Event Marketing, lead generation, Logistics, Marketing, Shipping, Tradeshow marketing
Tradeshow Success is built on a lot of moving parts, and it’s often hard to know exactly how successful the show is unless you track the details. So let’s dive in a little and see what 8 essential tradeshow metrics mean the most to your overall success. Booth...
by Tim Patterson | Jun 30, 2016 | Custom exhibit, Custom tradeshow booth, Logistics
If your tradeshow booth is so big you can’t set it up yourself, you’ll need to hire a crew for installation/dismantle, commonly known as I&D in the industry. If you have an island booth, you’re much better off leaving the set up to the professionals. Because the...
by Tim Patterson | Jun 23, 2016 | Event Marketing, lead generation, Post-Show Follow Up, Tradeshow marketing, Tradeshow visitors
The tradeshow is over. You’ve made sure the booth is packed in the crates and will be picked up by the shipping company. You’ve gathered the leads and have them in a safe place for transport back to the sales team. You’re ready to relax on the airplane and order up a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.