by Tim Patterson | Jun 13, 2016 | Event Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Tradeshows aren’t a good place for introverts. Of course, it depends on what your task is. But if you’re part of an exhibiting team that’s working to promote products and services and generate sales leads, being somewhat of an extrovert is almost required. Face it:...
by Tim Patterson | May 11, 2016 | Guest Post, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest article by Blair Pettrey of MeetingPlay. 1.) Do One Task at a Time! You have heard of multitasking, but have you heard of solo-tasking? Instead of trying to accomplish multiple items at once, put your full focus and attention into accomplishing one...
by Tim Patterson | May 4, 2016 | Event Marketing, Guest Post, Marketing, Mobile Marketing, Tradeshow marketing
This is a guest post by Miriam Couturie Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20 percent of their budgets on marketing for events. Plus, 67 percent of business-to-business marketers find marketing...
by Tim Patterson | May 2, 2016 | Event Marketing, Fun, Marketing, Tradeshow marketing
Yeah, Yeah, Yeah, it’s a crazy idea. Why in the world would the Beatles in their heyday, ever consider exhibiting at tradeshows? They already owned the music world. What could be gained from setting up a booth? But let’s consider. Say their manager, Brian Epstein,...
by Tim Patterson | Apr 28, 2016 | Booth Design, Branding, Custom exhibit, Event Marketing, Lists, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Any good tradeshow marketing strategist is going to come up with a few dozen reasons as to why you should exhibit at tradeshows. But what about some of the reasons NOT to exhibit at tradeshows? Are those reasons worth exploring? First, let’s assume that if you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.