by Tim Patterson | Sep 7, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing
How to determine if your tradeshow exhibit investment is worth it. Tradeshow exhibits can be expensive. So how do you know if it’s a good investment? Here are seven ways that will help you determine if the money invested in the design and fabrication of a new...
by Tim Patterson | Aug 31, 2016 | Custom exhibit, Custom tradeshow booth, Logistics
You bought a new tradeshow exhibit. You took it to the show, set it up to great fanfare and response, then packed it up and took it back to the office. Now what? Will you wait until the next show, pull it out and think it’ll look exactly the same as the first...
by Tim Patterson | Aug 16, 2016 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
The recreational cannabis business is exploding. At least in Oregon, Washington, Colorado, Alaska and Washington, DC. Which means that the marijuana growing and selling is also booming. I attended the Oregon Cannabis Growers Fair recently to find out exactly how big...
by Tim Patterson | Aug 12, 2016 | Booth Design, Branding, Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos
You never know exactly how new clients will find you. It could be from an introduction at a tradeshow. It might be from someone hearing a webinar that impressed them enough to make a call. It might be from an internet search or a referral. The Meduri Farms exhibit...
by Tim Patterson | Aug 12, 2016 | Fun, Tradeshow visitors
It is always fascinating to peer down history’s deep hole sometimes and uncover the past. Trade fairs have been around for a long time, although the modern form of B2B tradeshows for marketing didn’t appear until the late 19th century, per...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.