by Tim Patterson | Apr 13, 2016 | Branding, Event Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
Prior to your next tradeshow, it behooves you to spend some time doing a little pre-show marketing reaching out to potential attendees and prospects. Even if a potential client is not going to the show doesn’t mean that you should not communicate with them. She...
by Tim Patterson | Apr 7, 2016 | Networking, Tradeshow marketing, Tradeshow presenting
This is a guest post by Christine Ton of Stratacache. I had no idea what to expect when I walked into my first-ever tradeshow. I imagined it to be like one of those state fairs where you would walk through different tents, or in this case, a bunch of booths. There...
by Tim Patterson | Apr 1, 2016 | Booth Design, Custom exhibit, Tradeshow marketing, Tradeshow Photos
I’ve been seeing them more frequently at the big shows: double deck booths that create a private meeting space above the crowd. But is it something you should consider? Is it worth it? Let’s take a look. First, if you are considering a double deck rental...
by Tim Patterson | Mar 30, 2016 | Guest Post, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
The following is a guest post by Tifany Scifo of Reveal Marketing Group. Trade shows provide the perfect forum to expand your business – whether you run a multi-million dollar enterprise or a humble family business, a successful trade show can be a veritable boon to...
by Tim Patterson | Mar 24, 2016 | Branding, Marketing, Tradeshow marketing, Webinar
How many rules of tradeshow marketing are there really? Who knows? Pick a number! In 2009 I wrote an e-book called “101 Rules of Tradeshow Marketing” which eventually was downloaded 5,000 or so times. A couple of years ago I revised it and put it back out...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.