by Tim Patterson | Dec 22, 2015 | Blog, Webinar
Over the years I’ve done a number of webinars, some for myself and some because other entities have asked me to do so. I’ve thought for the last year or so that I wanted to start doing them regularly, so I’ve committed to a schedule of at least one...
by Tim Patterson | Dec 21, 2015 | Book Review
David Spark’s new book, “Three Feet From Seven Figures,” takes a look at the interaction between show visitors and booth staff, and takes the position that it’s the most critical element of successful tradeshow marketing. Hard to argue with...
by Tim Patterson | Dec 18, 2015 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training
Two conversations I had this week starkly illustrated the vast difference between companies and their approach to show prep and post-show follow up. In one instance, I was speaking with a potential client about their upcoming schedule for 2016. The gentleman told me...
by Tim Patterson | Dec 14, 2015 | Client Relations, Event Marketing, Networking, Presentation, Tradeshow marketing
Tradeshows cost time and money. A lot. So how do you differentiate from the thousand other exhibitors all vying for attention? One way is to become a person of interest at the tradeshow. Here are a few ways to stand out from the crowd. Be a speaker, or participate in...
by Tim Patterson | Dec 11, 2015 | lead generation
We’ve all been to those shows. Maybe it was a small Chamber of Commerce show, or a county fair or a local public tradeshow. You see booths with the standard six-foot table with a drape in the front of the booth, and someone has put a fishbowl on the table with a small...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.