by Tim Patterson | Jan 8, 2016 | Branding, Tradeshow marketing
Tradeshows are a great opportunity to promote your company. Yeah, we all knew that already. But are you promoting the company’s brand away from the tradeshow floor? If you have branded shirts, wear them as you travel. Put the shirt on prior to leaving for the...
by Tim Patterson | Jan 7, 2016 | Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Exhibits are a big investment. Tradeshows cost money, and one of the biggest costs is the initial outlay for a new custom booth. Even smaller, modular booths with little to no customization can put a big ding in your pocketbook. With such a big investment, it makes...
by Tim Patterson | Jan 5, 2016 | Uncategorized
It’s nice to have a couple of snapshots of your tradeshow booth to show off on Twitter or your Facebook page. But there are more reasons for taking pictures – a lot of them – of your booth. Let’s start with the design and the look. Take...
by Tim Patterson | Dec 29, 2015 | Event Marketing, Free e-book, lead generation, Lists, Marketing, Tradeshow marketing, Tradeshow staff training
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were your results? Are there any areas where you can cut back? Are there areas that...
by Tim Patterson | Dec 23, 2015 | Branding, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
With all of the moving parts in your tradeshow marketing program, there is one area that stands out above all the rest as being critical to your success – how to break the ice and engage tradeshow visitors. And since this is a compelling question that needs...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.