by Tim Patterson | Dec 10, 2015 | Booth Design, Branding, Case Study, Custom exhibit, Custom tradeshow booth, Marketing
One of our recent booth projects over the summer was a custom portable modular booth for the Toronto-based company SoYoung. The project turned out so great and people loved the look, that the design and fabrication team at Classic Exhibits thought it should be entered...
by Tim Patterson | Dec 9, 2015 | Event Marketing, lead generation, Lists, Tradeshow marketing, Tradeshow presenting
A tradeshow is a perfect opportunity to track stuff: sales, leads, visitors, and so on. Here’s a quick list of things you might consider measuring at each show. It’ll give you a chance to not only compare different shows, but it’ll help you track trends at different...
by Tim Patterson | Dec 7, 2015 | Tradeshow staff training
Listening. That’s it. If you are a good listener, you’ll do well. So many booth staffers I meet at shows seem to think it’s all about them. They will stop me while I’m walking by, try to hand me something, ask me a quick question, and (without...
by Tim Patterson | Dec 4, 2015 | Uncategorized
Your tradeshow booth is, hopefully, a thing of beauty. You spent days, weeks, and maybe months working with a designer, then a graphic designer, then a marketing team, then a fabricator to create the perfect big booth. Then you set it up at a tradeshow where you paid...
by Tim Patterson | Dec 2, 2015 | Event Marketing, lead generation, Lists, Marketing, Newsletter
Doesn’t every Tom, Joe and Susie have a newsletter these days? After all, they can be very useful in getting your message in front of eyeballs on a consistent basis. The fact is, my inbox is filled daily with dozens of newsletters of all sorts: news, marketing,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.