by Tim Patterson | Oct 5, 2015 | Event Marketing, Marketing
By definition, a marketing plan details your current approach to spreading the word to the marketplace about your products or services. A tradeshow marketing plan is designed to coordinate your overall marketing plan with the various tradeshow appearances you have...
by Tim Patterson | Oct 1, 2015 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are a hundred reasons to exhibit at a tradeshow, and one of the best is to see what your competitors are doing. Everything they have for public consumption is on display and it’s a great thing! Play spy and learn what you can from their appearance. Not only are...
by Tim Patterson | Sep 21, 2015 | Branding, Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow Photos
One of our newest clients, SoYoung from Toronto, Ontario, Canada, unveiled their new custom 10×10 booth to the public earlier this month at Natural Products Expo East in Baltimore, MD to great reviews. “The show has been hopping and the booth is...
by Tim Patterson | Sep 16, 2015 | Event Marketing, lead generation, Marketing, Post-Show Follow Up
In the 1992 Bill Clinton Presidential Campaign, his advisors made sure the campaign talking points were focused on the economy. So much so that they held as their campaign mantra “It’s the Economy, Stupid!” It’s unimpeachable advice. That is, to focus to sharply on...
![10 Steps to Tradeshow Success [Infographic]](https://bagsofideas.co.uk/img/10-Steps-To-Trade-Show-Success-Infographic.jpg)
by Tim Patterson | Aug 24, 2015 | Graphics, Tradeshow marketing
The good folks at Bags of Ideas in the U.K. reached out to me asking if I’d be interested in sharing a new infographic from them. It’s great: succinct, easy to understand and to the point, like any good infographic. Take a look: Bags of Ideas...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.