by Tim Patterson | Dec 1, 2015 | Booth Design, Custom exhibit, Custom tradeshow booth
Lots of things are green today, but what does it really take to make a green exhibit? First, let’s agree on what ‘green’ means. Most agree that it means moving away from standard business-as-usual fabrication methods by replacing traditional materials and/or ensuring...
by Tim Patterson | Nov 30, 2015 | Tradeshow marketing
Upon the release of my new book Tradeshow Success, as you may know (or not!), I offered free downloads of the digital version of the book (click here to get yours). An interesting thing then happened. As exhibitors got their hands on it, one question has come up a...
by Tim Patterson | Nov 27, 2015 | Booth Design, Branding, Custom tradeshow booth, Tradeshow marketing
You want a successful tradeshow exhibit design and fabrication process, naturally. A number of factors come into play in the process, including (but not limited to) the timeline. When do you start the process? It depends upon your current status: do you already have a...
by Tim Patterson | Nov 6, 2015 | Booth Design, Branding, Budgeting, Case Study, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Tradeshow staff training
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
by Tim Patterson | Oct 26, 2015 | Client Relations, lead generation, Networking, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Questions are powerful. Asking the right questions in the right situation can open doors to more business, to gathering critical information and to getting someone interested in your product or service. At a tradeshow, questions are your superpower. It’s a busy,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.