by Tim Patterson | Sep 19, 2018 | Event Marketing, Pre-show marketing, Tradeshow marketing
This is a guest post by Mohamed Bah of Springrates. If you have plans to exhibit at a tradeshow any time soon, or you want to bring your newest product to the latest conference, you’re going to need a way to market your product. Doing well at a show or...
by Tim Patterson | Aug 28, 2018 | Custom exhibit, Custom tradeshow booth
Who says you can’t order a tradeshow exhibit online? I’ve seen a ton of sites that claim it’s easy. Just find the exhibit you want, upload the graphics, submit your credit card and voila’ – you have an exhibit coming your way! The challenge with that plan is that if...
by Tim Patterson | Aug 21, 2018 | Mobile Marketing, Tradeshow marketing
When you’re ramping up your tradeshow marketing machine for the next show, do you think of it as a competition? Or is it merely a chance to make your pitch to hundreds or thousands of visitors, almost as if you’re in a vacuum. Methinks there is more than one way to...
by Tim Patterson | Aug 16, 2018 | Branding, Fun
Determination. Perseverance. Dedication. Focus. Planning. Strategy. Tactics. Action. Articulate. Explain. Observe. Reframe. Review. Rest. Creation. Discussion. Examination. Collaboration. Research. Plan. Test. Compete. Dissect. Uncertainty. Resoluteness. Conviction....
by Tim Patterson | Aug 15, 2018 | Branding, Budgeting, Logistics, Marketing
Not every tradeshow manager faces the same challenges. Some are overwhelmed by being understaffed. Others have a boatload of shows to deal with and it seems as if there is never a breather. But in the work I’ve done over the years with tradeshow managers, the same...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.