by Tim Patterson | Aug 9, 2018 | Event Marketing, Logistics, Marketing
It’s a good question to ask: how much do you delegate for tradeshow success? Most clients I deal with have someone in charge of the overall tradeshow project. Maybe they’re a Marketing Manager or Tradeshow Manager, or some other title such as Business Development...
by Tim Patterson | Aug 7, 2018 | Event Marketing, Fun
During a two-hour workshop with trainer, author and content marketer Kathleen Gage this week, I took more notes and learned more about small event collaboration for lead generation than I think I’ve taken in for years. While it’s true I collaborate with other people,...
by Tim Patterson | Aug 2, 2018 | Tradeshow marketing
After the tradeshow, you get back home, unpack the bags, get a good night’s sleep (hopefully), show up at the office and are faced with the next step: the follow up. For some, it’s drudgery. For others, it’s bittersweet: the show was fun, now the work begins....
by Tim Patterson | Jul 31, 2018 | Guest Post, Tradeshow marketing
This guest article on tradeshow marketing trends is courtesy of Sam Holzman of ZoomInfo. Despite our increasingly digital world, in-person events such as tradeshows and professional events continue to rise in popularity. And, for good reason: 31% of marketers believe...
by Tim Patterson | Jul 24, 2018 | Branding, Budgeting, Case Study, Event Marketing, Marketing, Mobile Marketing
Since we made the decision to exhibit at a regional cannabis show in January, the Portland Cannabis Collaborative Conference at the Portland Expo Center, we’ve been tossing around a lot of ideas on how to approach it. Thought it might be fun to share some notes about...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.