Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

You’re a Tradeshow Manager? Face It: Your Job is Never Done

As a tradeshow manager, your job is never done. Is that a bit daunting? Not every tradeshow manager job is the same, but I would hazard a guess that many of the duties are similar from person to person.

tradeshow manager

You count the number of shows your company will exhibit at during a year. Some shows require that you ship the large island booth, some require the uber-cool inline booth and lots of products. Others require just a table top exhibit with a good backdrop. Some may need a professional presenter. Each show has its own guidelines, shipping and logistic requirements, not to mention your internal goals: different product launches or promotions, different personnel needs, different graphics for different audiences and more.

Then there’s the travel: scheduling and booking flights, hotels, rental cars, meetings and more. Packing, schlepping to the airport, to the hotel. Bring a good book to read, or get some work done on the plane.

Then its show time! Meet and greet, pitch products, answer questions, gather lead information, answer more questions, meet after hours with clients or friends. Sleep? Maybe a little! Feel sore from all the walking? Yes.

Once the show is over, it’s time to pack it up, ship it back, make sure the leads are categorized and sent to the sales team for follow up. Maybe check the exhibit when it gets back to the warehouse to make sure it’s ready to go for the next show.

Back in the office, it’s time to reconcile payments made with receipts, track costs, fill in spreadsheets to calculate ROI and more. File papers, submit reports, share photos, solicit feedback on what worked and what could be improved.

Lather, rinse, repeat.

It doesn’t matter whether you’re a tradeshow manager and your job never ends. None of our jobs end until we decide. We learn to take breaks, get a breather, grab a coffee, go skiing, take a bike ride when we can.

Then we get back on the saddle and fully engage again. Because it’s a great job, isn’t it, and you wouldn’t stick with it if you didn’t love it, right?

Pocket

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Tradeshow Guy Blog by Tim Patterson

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