by Tim Patterson | May 12, 2014 | Blog, Graphics, Marketing, Tradeshow marketing
In preparation for a meeting with a potential client, I put together an infographic on the various steps of the 30×30 Bob’s Red Mill booth our company did in 2012-2013. Check it out! (click to expand)
by Tim Patterson | Oct 25, 2013 | Blog, Social Media, Tradeshow marketing
Among all of the various promotion tools at your disposal, one of the best branding and outreach tools is a personal or company blog. I admit that this blog has brought me business and gotten me speaking gigs, so as much work as I put into it, I think it’s worth...
by Tim Patterson | Jan 8, 2013 | Blog, Tradeshow marketing
See previous posts in this series: The Basics and Look at What Others Are Doing. The most common trap bloggers and social media content publishers fall into is the old ‘tell everybody everything’ trap. This misleading line of thinking leads them to publish blog posts...
by Tim Patterson | Sep 12, 2012 | Blog, Social Media
Change is good. Change sucks! Okay, which is it? You may recall the 1971 David Bowie song “Changes.” While it was often seen as a ‘manifesto for his chameleonic personality’ (Wikipedia), it’s not much of a stretch to say that the song applies to virtually everything...
by Tim Patterson | Apr 20, 2012 | Blog, Event Marketing, Public Relations, Social Media, Tradeshow marketing
If you’ve been doing tradeshow marketing for years, and you’re edging into social media, good for you. Companies that work intelligently to drive traffic to their tradeshow booths are showing some great results. But do you have a blog? If so, are you using it to its...
by Tim Patterson | Feb 21, 2012 | Blog, Event Marketing, Social Media, Tradeshow marketing
Still on the track of what the heck Classic Exhibits is up to for Exhibitor 2012 (March 4-8, 2012 at Mandalay Bay, Las Vegas), I made another quick visit to their manufacturing facility this week. The result? A disagreement among the bigwigs, a rescue by a new...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.