by Tim Patterson | Jul 23, 2020 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Video, YouTube
Another quick look at an aspect of tradeshow marketing. This time it’s the inside game. What exactly is...
by Tim Patterson | Jul 21, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences aren’t happening. Events are 99.9% gone. Many of the writers behind these newsletters offer...
by Tim Patterson | Jun 25, 2020 | Event Marketing, Marketing, Tradeshow marketing
Exhibitor Magazine just sent out a pair of reports detailing research on how tradeshow attendees view the coming return to “normalcy” for tradeshows, events and conferences. In the first report, Enigma Research polled 2000 live event attendees to gauge...
by Tim Patterson | May 18, 2020 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
The event and tradeshow industry is on hiatus and no one knows for sure when or how it will return. It’s the same with the music industry. Concert tours have been postponed or cancelled. On this week’s TradeshowGuy Monday Morning Coffee, I reconnect with...
by Tim Patterson | May 11, 2020 | lead generation, Marketing, Podcast, Presentation, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?...
by Tim Patterson | Apr 27, 2020 | Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy Monday Morning Coffee, I caught up with two busy marketers, one in the tradeshow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.