(See the first post in this series: The Basics)
When I first sat down to a computer back in, oh, the early 90s, I had no idea what I was doing. But my friend Rich did know and he loved figuring stuff out on his computer. Over the next few years whenever I wanted to find a shortcut to learning something new on my PC, I just went to his house and looked over his shoulder. Believe me, watching others do something is the best way to pick up a skill or at least some valuable tips and tidbits on how things work. In large part due to his willingness to try new things and let me look over his shoulder, I got pretty good at working with those old clunky computers, back when they were brand new and needed some focused attention to get things to work properly.
Same thing when I was in college when I took a tennis class. I wasn’t that good at tennis, although I was a decent athlete. I found that when I played tennis with someone better than me my skill level would rise significantly. When I played with someone worse than me, I played worse. That was an eye-opener to me.
As a kid learning to ski, I never took lessons. But that didn’t stop me from lurking 50 feet away from a class and trying to pick up some pointers, which helped me find more shortcuts to learning. Hey, I guess I’ve been hacking education in some shape or form since I was just a sprite!
In other words, you should never discount the value of watching someone that’s better than you. Or worse. Because you’ll likely learn something along the way.
So first, look at what others are doing in their social media/tradeshow engagement efforts. Examine to find out what works, and copy or adapt ideas.
It may take a little effort to find out what works. Just because someone is tweeting out promotions for a tradeshow booth doesn’t mean it’s working well for them. If you can do a little digging, though, you should be able to find out how things worked out. You can see if they posted photos, videos or blog posts about the tradeshow. Then do what you can to uncover how successful it was. Often a quick phone call to someone is the easiest way. Just ask how their promotion went and what they’d do differently next time!
- Watch what others do
- Learn what works
- Avoid what doesn’t work
- Copy or adapt ideas
- Learn from their success and failure