by Tim Patterson | Dec 1, 2016 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Of course you’re busy at the tradeshow, but make time to check out your competitors’ tradeshow booths. You’ll learn useful stuff! Here are ten things to look for: New products or services. What are they launching, what is there that wasn’t last year?...
by Tim Patterson | Nov 29, 2016 | Event Marketing, Tradeshow marketing, Tradeshow visitors
My oldest son is a millennial. Born in 1992, he’s toward the end of the age range, which to marketers are those born between 1980 and 1996. So as we slip into 2017, the oldest of the millennials are hitting 37 years of age, the youngest are just reaching the legal...
by Tim Patterson | Nov 28, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are three phases to getting people to talk about your tradeshow exhibit. First, you’d love to get them talking about it before the show. Second, you want them talking about the exhibit during the show. And finally, you want to make it memorable enough so that...
by Tim Patterson | Nov 26, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Infographic, lead generation, Logistics, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Tradeshow Infographics, like any infographic, serve a very useful purpose. They give you a way to visually digest information that might otherwise be a little more difficult to grasp or understand. But an infographic, if done well, gives a reader a quick look as well...
by Tim Patterson | Nov 14, 2016 | Contests, Fun, lead generation, Tradeshow marketing, Tradeshow visitors
Or: How to Build Anticipation for Your Tradeshow Appearance When I was just a mere 22 years old, the very first Star Wars movie came out. This was back when we would watch it, go buy another ticket and watch it again. And again. Star Wars, or as it’s now called,...
by Tim Patterson | Nov 8, 2016 | Tradeshow marketing, Tradeshow presenting, Tradeshow visitors, Video, Virtual Tradeshow
I love a good discussion where I come away with more information than I had at the beginning. That’s what happened with the 20-minute webinar discussion I had with Dave Beck of Foundry45, a company that creates content for virtual reality viewing. Virtual...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.