by Tim Patterson | Jan 11, 2017 | Record Keeping, Tradeshow marketing, Tradeshow visitors
Tradeshow numbers rattle around my brain. It’s just part of the scene, man. For instance, when someone asks how much exhibits costs, I whip out this factoid: industry averages for a custom designed and fabricated island booth ranges between $135 and $165 per square...
by Tim Patterson | Jan 4, 2017 | Podcast, Tradeshow marketing, Tradeshow visitors, Video
As much as I love Jeffrey Gitomer’s sales training (along with books, speeches, podcasts and more), I wasn’t sure where he’d come down on the idea of using tradeshows as a way to generate leads and sales. But when I saw the new Sell Or Die Podcast...
by Tim Patterson | Dec 27, 2016 | Event Marketing, Marketing, Networking, Presentation, Tradeshow visitors
You can benefit from tradeshows without exhibiting – it just takes a little planning. For example, the simple fact of tradeshows means that there is an assemblage of buyers, managers, clients and prospects all at the same time. Consider scheduling an informal meeting...
by Tim Patterson | Dec 22, 2016 | Branding, Event Marketing, Fun, lead generation, Promotional Products, Tradeshow marketing, Tradeshow visitors
Here are six random but unforgettable tradeshow tips to take you to a successful tradeshow experience. Standing out. Your tradeshow exhibit should stand out from others in any way it can. Of course, with hundreds or even thousands of booths trying to attract eyeballs,...
by Tim Patterson | Dec 20, 2016 | Budgeting, Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors
There are many ways to measure tradeshow ROI (Return on Investment) and ROO (Return on Objectives). Let’s count a few of the important ones. Web traffic. You might not think web traffic relates to tradeshow success, but trust me, it does. Knowing how your traffic ebbs...
by Tim Patterson | Dec 16, 2016 | Branding, Event Marketing, lead generation, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
It may be obvious, but tradeshows bring buyers to your booth. Often, as exhibitors, we’re so focused on presenting a cohesive message, making sure our staffers are on top of things, keeping the booth clean, greeting visitors and answering questions that when someone...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.