by Tim Patterson | Oct 18, 2010 | Event Marketing, Tradeshow marketing, Tradeshow visitors
Ninja: – noun, a member of a feudal Japanese society of mercenary agents, highly trained in martial arts and stealth (ninjutsu), who were hired for covert purposes ranging from espionage to sabotage and assassination. While the term ‘ninja’ seems to hold...
by Tim Patterson | Sep 20, 2010 | Event Marketing, Fun, Mobile Marketing, Social Media, Tradeshow visitors
You’re at a tradeshow, it’s time to close up the booth and head out for dinner and drinks. Maybe catch a Tweetup. Or maybe it’s still several weeks to the tradeshow and you want to schedule a Tweetup. How do you find a good place to meet, or to have...
by Tim Patterson | Jun 30, 2010 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors
Guest post by Chris A. Harmen When it comes to standing out among all of the other trade show booths, having something that catches visitors’ attention is key. At trade events, attendees don’t have time to visit each and every booth. They are there on a...
by Tim Patterson | Apr 30, 2010 | Public Relations, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Just like the sales situation of a tradeshow floor is magnified by the intensity and chaos of the situation, so are the emotions of exhibitors and attendees. If you’ve been to a lot of tradeshows like I have, and you pay attention to how people are (and take a...
by Tim Patterson | Mar 19, 2010 | Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Just back from the Natural Products Expo West show, where some 3025 exhibitors had their wares on display. Interpretive Exhibits, where I’m the VP of Sales and Marketing, had eight various custom client booths on display, including Bob’s Red Mill,...
by Tim Patterson | Nov 4, 2009 | Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Tradeshows are a busy and distracting environment in which you’re trying to make sales and generate leads. By asking qualifying questions you can cut to the chase quickly. Tradeshow consultant and author Mitch Tarr says it takes practice. For instance, you should come...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.