by Tim Patterson | Oct 17, 2009 | Marketing, Podcast, Tradeshow visitors
With their “Follow Me” app for iPhone and Blackberry, Core-Apps started serving the tradeshow market. What is an app? Even if you know what an app for your iPhone is, how does it work? Who creates them? Jay Tokosch of Core-Apps discusses the company and...
by Tim Patterson | Aug 2, 2009 | Tradeshow visitors
One thing I paid a lot of attention to while walking the floor at the Outdoor Retailer Summer Market Show in Salt Lake City in July was how booth staff interacted with attendees. It’s the single most important action item that determines the success or failure...
by Tim Patterson | Jul 27, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
I was in Salt Lake City last Monday the 20th through Friday the 24th attending the Outdoor Retailer Summer Market 2009 show, thanks to Dean and the great guys at Lifelines. Now if I can only convince the powers that be that I need to be there in January to review the...
by Tim Patterson | Jul 6, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Uncategorized
You’ve no doubt arrived at a tradeshow booth wanting to find out more about the product or service being offered. Maybe you even scouted them out or found them on a recommendation. But when you arrive you find that the staff greets you with indifference. Or worse, you...
by Tim Patterson | Jun 26, 2009 | Tradeshow marketing, Tradeshow visitors
No matter what the circumstance, moving out of your comfort zone is not easy. But busting that comfort zone is often a key step to growth. Most clients I work with on new custom tradeshow booth projects are on the verge of moving out of their comfort zone. Why?...
by Tim Patterson | May 12, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
“Of course,” you say confidently, “my tradeshow staff treats visitors great! We welcome them, find out what they want, and help them out to the best of our ability.” But do they? Really? All the time? I bring this up because of an email...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.