by Tim Patterson | Dec 16, 2013 | Event Marketing, Marketing, Public Relations, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
by Tim Patterson | Aug 13, 2013 | Presentation, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Are you going to a tradeshow simply to sell products? Right! Of course you are! But seriously, there’s more to a tradeshow than just selling. Among other things, there’s no doubt that you’re there to build brand equity and credibility. From a practical standpoint,...
by Tim Patterson | May 24, 2012 | Event Marketing, Lists, Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
It seems like I’ve been doing a lot of list-making lately. Here’s another one! Branding: the content you share defines your company. Think before you tweet! Networking: share content that highlights or involves people from other companies. Take photos of...
by Tim Patterson | Oct 10, 2011 | Social Media, Tradeshow marketing, Tradeshow visitors
Just got off the phone with a guy I’ve known for years in the tradeshow industry. He works for a great company in the Seattle-Olympia area that has a ton of capabilities. But it’s been a year or two since we chatted, until he called me and we discussed the...
by Tim Patterson | Mar 23, 2011 | Blog, Event Marketing, Marketing, Social Media, Tradeshow visitors, Twitter
Are you using social media to drive traffic to your tradeshow booth? That’s great – it be an effective tool for creating buzz at the show. Even though social media activity is effective at communicating with your community, using social media is often not...
by Tim Patterson | Jan 10, 2011 | Tradeshow marketing, Tradeshow visitors
guest post by Darren Hart of TrafficHappens.com Before we get any further, let me warn you that this not about imagining your way to a shiny red bicycle. This is about using an attraction to get attention. When done properly, attractions can be an incredible tool....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.