Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


TradeshowGuy Monday Morning Coffee: a Year of Guests

When I started the TradeshowGuy Monday Morning Coffee a year ago, my intent was to hold forth weekly about some aspect of the tradeshow world, mix in personal and no-tradeshow or event-related business discussion, and have the occasional guest. After a while of doing that, I decided that I needed guests more regularly – it’s much more fun and entertaining! And you learn a bunch from other people, too.

Tradeshowguy monday Morning Coffee

Looking back on the past year, a whole lot of interesting folks stopped by. Here they are, in no particular order):

Mike Duseberg of Magic Means Business – entertaining your tradeshow or corporate crowd.

Ashley Blalock of the Ashley Avery Agency – using hired crew and models in your tradeshow booth.

Dale Obrochta of Put a Twist on It – drawing a crowd at a tradeshow booth with entertainment.

John Halvorson of Transgroup Global Logistics – shipping and tradeshow logistics tips from a pro.

Mel White of Classic Exhibits in Portland – should you rent or purchase a new exhibit?

Ellen Goodwin, Productivity Expert.

Dianne Weiss Jones of DJ Public Relations – how to let the world know about you through PR.

Lynn Maria Thompson, business advisor and ghost writer, and author of the new book The Feline CEO.

Gwen Hill of Exhibit Force – keeping a handle on all of those tradeshow record-keeping tasks.

Jay Tokosch of Core-Apps – using an app to share your catalog, and track and analyze data.

Peter Shankman, author and keynote speaker – on the release of his net book Faster Than Normal.

Richard Erschik of – on turning leads into dollars.

Lou Bortone, one of the top video marketers in the world, on what it takes to consistently create good online video interaction.

Dan Paulson, author and business consultant, discusses his new book Apples to Apples.

Brad Kleiner of Flywheel/Sandler Sales Training – on using a sales system that works.

Mel White of Classic Exhibits again, this time on rental exhibits and changes to the Exhibit Design Search.

Katina Rigall-Zipay of Classic Exhibits, 3D exhibit designer on what it takes to create a great exhibit design.

Oz du Soleil of Excel on Fire – Excel spreadsheet trainer.

Roger Courville of – on making connections in a changing world.

Matt Kazam, stand-up comic and entertainer – on making the switch to tradeshows and  corporate events.

Don Svehla, publisher of Exhibit City News.

Booth Mom Candy Adams on the management of tradeshow exhibit programs.

TED talk veteran, Emmy-winning Executive TV producer Bill Stainton. What it takes to be a keynote speaker, and how he changed his career.

Paul Jackson, Executive Producer of When Calls the Heart, on what it takes to make it in the TV/movie industry – and what today’s producers are looking for.

Hey, that’s quite a line-up – let’s see who we can speak with in 2018.

Leave a review or subscribe on the iTunes podcast page here!

TradeshowGuy Monday Morning Coffee: December 18, 2017: Paul Jackson

A fun and engaging conversation to end the year of podcasts/video blogs: I sat down with “When Calls the Heart” Executive Producer Paul Jackson to discuss the upcoming 2-hour season opener on Christmas night, what it takes to make it in Hollywood as either a writer or actor, how persistence, hard work and discipline count. And of course, a look at where our lives crossed in radio sometime in the Dark Ages of the early 80s.

It’s got virtually nothing to do with the tradeshow and events industry, except that a lot of the same concepts and disciplines that it takes to succeed in one industry are critical in another.

You’ll like this:

ONE GOOD THING: I got to play Santa Claus and handed out a few of these:

Tradeshowguy Tumblers

This is the last vlog/podcast of 2017. Since Christmas and New Year’s Day fall on Mondays this time around, I’m going to skip both days along with the newsletter and let ’em nap until 2018. See you the second week of the near year! Subscribe to the podcast here – subscribe to the TradeshowGuy Newsletter here.




TradeshowGuy Monday Morning Coffee: December 4, 2017 [video replay/podcast]

Today’s TradeshowGuy Monday Morning Coffee caught up with the very busy Booth Mom Candy Adams. She’s been in the industry helping companies succeed at tradeshow marketing for years and shares a lot of great insights into how it all works – especially when you have to pull Plan B out of your back pocket:


ONE GOOD THING: Robert Plant’s new CD Carry Fire.

TradeshowGuy Monday Morning Coffee: November 13, 2017 [video replay/podcast]

One great thing about doing a weekly podcast with guests is that I meet a lot of people. This week it was a pleasure to meet and talk with Roger Courville, who helps learning leaders prepare to reach, teach and lead in the Connectorship Age.

It was a fun conversation about events and tradeshows, how to bring value to attendees and much more. Take a look:

Subscribe to the podcast on iTunes here.

This week’s ONE GOOD THING is the reggae-tinged band Noiseshaper. I’m not sure if the band still exists or is active, and the website looks to reflect that: the last update looks to be about 8 or 9 nears ago. But they left some great music behind.

TradeshowGuy Monday Morning Coffee: November 6, 2017 [video replay/podcast]

Matt Kazam joins me for today’s TradeshowGuy Monday Morning Coffee: Matt has done stand-up comedy in Las Vegas for years and is moving into the corporate and tradeshow world, so we sat down to discuss how he’s approaching that and some of the challenges that come up around that endeavor.

This week’s ONE GOOD THING: Sandler Sales Training from Flywheel.

TradeshowGuy Monday Morning Coffee October 30, 2017 [video/podcast]

Entrepreneur and Author Peter Shankman has a new book out – his first ‘non-business’ book – and I got a chance to talk to him about it on this week’s TradeshowGuy Monday Morning Coffee. The book is called “Faster Than Normal,” and the topic was a good one for discussion:


Find the book “Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain” here on Amazon.

Peter’s Faster Than Normal podcast is here.

ONE GOOD THING: Tickets to an upcoming Foo Fighters concert!

TradeshowGuy Monday Morning Coffee, October 23, 2017: Richard Erschik

Richard Erschik of joins me for a fun and very useful conversation about how to generate (and follow up with) great leads at your next tradeshow. What are the five questions you need to ask before you’ve identified a good lead? Watch or listen now:


This Week’s ONE GOOD THING: Clean My Mac software.

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