by Tim Patterson | Jun 28, 2019 | Event Marketing, Tradeshow marketing
Borrowing a riff from Seth Godin – “What is it for?” – is a good place to start when considering tradeshow marketing. Not only “what is it for?” but the alternative approach of “why are YOU doing it?” There are many ways to look at tradeshow marketing and using the...
by Tim Patterson | Jun 25, 2019 | Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Not every company where there’s a sales conversation turns into a tradeshow exhibit client. In fact, it’s probably a fairly low percentage. However, each encounter has its own distinct flavor and outcome. And of course, learning experience. No matter what company...
by Tim Patterson | Jun 24, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Mentorship is often informal, yet can still have a big impact. When its formalized, it can become even more impactful. IF…it’s done right. This episode of TradeshowGuy Monday Morning Coffee looks at mentorship. Link to the mentorship article on Forbes.com...
by Tim Patterson | Jun 20, 2019 | Booth Design, Contests, Custom tradeshow booth, Fun, lead generation, Mobile Marketing, Social Media, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and who’s a guest. Bright colors attract, so put your logo on the front and an enticing message...
by Tim Patterson | Jun 18, 2019 | Marketing, Tradeshow staff training
There’s more than one way to annoy your prospects when it comes to trying to sell something to them. Whether it’s on the phone, in person, at a tradeshow or via email, it seems most of the pitches that hit me are designed to annoy. That’s probably not really the case,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.