by Tim Patterson | Feb 3, 2020 | Logistics, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
The first time I walked “backstage” at a tradeshow, I realized how nuts it really was. A thousand different things going ten thousand different ways. Thousand of exhibitors, laborers, electricians, forklift operators, scissor lift operators, and so much...
by Tim Patterson | Jan 27, 2020 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
How does taking a stand on what might be a controversial issue affect a business? Are there places where you can take a stand and make your viewpoint known without stepping into controversy? This week’s TradeshowGuy Monday Morning Coffee takes a look at taking a...
by Tim Patterson | Jan 20, 2020 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
It’s a holiday here in the US as we honor Martin Luther King, Jr. Are you taking the day off? Are you working? How do you get downtime when you need it? And yes, you really do need it! What is motivation? And do you really need it? What about focus? Is that...
by Tim Patterson | Jan 13, 2020 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Do you need motivation to get something done, or do you need focus? Or is there something more? On this week’s TradeshowGuy Monday Morning Coffee, I dig into both concepts to see what it all means. This week’s ONE GOOD THING: The National Football League...
by Tim Patterson | Jan 6, 2020 | Book Review, Event Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week’s TradeshowGuy...
by Tim Patterson | Dec 16, 2019 | Fun, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What is fun? Why are some things fun to you but not to others, or vice versa? Why do some people appear to have more fun that you, even though they’re doing the same thing? Lots of things to explore on the nature of FUN on this week’s TradeshowGuy Monday...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.