Who’s in Charge at This Tradeshow Booth?
Have you been to a tradeshow and seen an empty booth? Or staff talking on a cell phone? Playing games? Watching TV? Ignoring attendees? Doesn’t it make you wonder WHO’S IN…
Panning for Gold in Your Inbox: 5 Best Inbox Links of the Week
I admit it. I subscribe to waaay too many e-mail newsletters. Most I don’t get a chance to read. So if you’re going to get my attention on a regular basis in my inbox your stuff…
Tradeshow & Event Folks to Follow on Twitter
Since my Twitter handle is @tradeshowguy, you’d think I follow a fair amount of people in the tradeshow and event industry on Twitter. And you’d be right. And if you want to find…
9 Tips to Put a Social Spin on Your Trade Show Marketing
The following is a guest post by Dennis Nixon, Sales Manager at Smash Hit Displays In the days leading up to an exciting trade show attendees are likely tweeting about it,…
Podcast: Matthew Selbie Interview
Matt Selbie of Oberon3 in Portland, Oregon is a recent Oregon transplant. The company’s business-enhancement product The Opiniator is less than a year old. After finding my blog,…
What is Tradeshow Marketing?
(the following was previously published in the Salem Statesman-Journal): The tradeshow is a unique marketing beast with a lot of tentacles and unless you control them they’ll end…
7 Ways to Use Surveys at Tradeshow
When exhibiting at a tradeshow, you’re there to make sales, brand your business, brand your product, schmooze with industry partners, scout out competitors and okay, do a little…
Stepping UP: Moving Out of Your Comfort Zone
Most clients I work with on new booth projects are on the verge of moving out of their comfort zone. Why? Because they’re moving from simple pop-up type exhibits to full custom…
Are You Genuinely Green?
Guest Post by Marcia Yudkin Are you enthusiastic about preserving Earth? If you want to highlight this commitment as part of your business pitch, be aware that cynicism lurks in…
Five Things to Teach Your Staff Before the Tradeshow
Tradeshow staff training is often seen as the ‘missing gap’ between coming away from a tradeshow with an assortment of grungy leads and a stack of well-defined leads. But…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.