Shout Out to Bob’s Red Mill for Winning the Golden Spurtle
If that headline mystified you – because you don’t know what the heck a ‘spurtle’ is – you’re not alone. For starters, a spurtle is is a Scottish kitchen tool that dates back to…
Core-Apps demo of “Follow Me” at NAMM
In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself,…
Creative Marketing in Tough Times
This article was originally published by the Statesman-Journal in mid-2008 and has been slightly updated. Reaching your target market gets a little harder when your marketing…
Pro-Active Networking for 2010
Late last year during the Christmas holiday break, while I was lazing away days in front of bowl games eating popcorn with my son, playing video games and getting in a day or two…
Using Facebook at an Event: A Case Study
Need more sign-ups on your Facebook page? Take a tip from this case study of Cramster.com, an online study community aimed at high school and college students. Marketing…
Are Your Tradeshow Graphics Doing Their Job?
Funny, you don’t think of tradeshow graphics as actually working. Like, doing a job. More like you just hire a designer to put a nice logo up with a spiffy enticing photo and…
Tradeshowguy Blog: A Look Back at ’09
Tradshowguy Blog was launched early in 2009 for several reasons. While it’s been almost a year – but not quite – I thought it might be a good time to turn the spectacles to the…
Social Media Tradeshow Marketing Survey – Final Results
Two dozen people responded to my short survey last month on how companies use Social Media in their tradeshow marketing. Admittedly, the results are not scientific. But I feel…
What’s Important in 2010?
I am amazed that we are already ten years into the new century. Not such a new century any more, is it? But every day brings new and exciting things. 2009 was the year of…
When It Comes to Sustainable Packaging – There’s no business like show business!
Here’s a guest post by Dennis Salazar of Salazar Packaging of Plainfield, Il. Dennis caught my attention with a couple of tweets that steered me to his blog, which discusses…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.