by Tim Patterson | May 11, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Ready for a new custom booth, but don’t know where to start? You might consider putting together an RFP (Request for Proposal) and sending it to 3 – 5 exhibit fabricators. Whatever your approach, make sure you have an internal company discussion that addresses your...
by Tim Patterson | May 8, 2009 | Blog, Tradeshow marketing
During a discussion with a friend of mine NOT in the exhibit industry recently we were curious if there were any good ‘informational’ tradeshow marketing blogs that were not just a shill front for a sales pitch in each post. So we took a look, searching...
by Tim Patterson | May 6, 2009 | Lists, Tradeshow marketing
In the old days it seemed a tradeshow was an excuse to party half the night and wake up in the hot tub. But with an eagle on budgets being the norm today, how can you stretch your bucks? Let’s look at five ways: Plan ahead. The sooner you know details of your show...
by Tim Patterson | May 5, 2009 | Tradeshow marketing
Are you fully prepared to attend a tradeshow? I mean, really prepared? HOW you prepare depends on WHY you’re going to the show. Some good reasons for going: scouting out new products; networking with colleagues, clients and prospects; looking for a job; spying on the...
by Tim Patterson | Apr 29, 2009 | Shipping, Tradeshow marketing
What company should ship your tradeshow booth? Could be a tough question and a difficult answer. But there are a few steps you can take to make it easier. First, ask other exhibitors. Find out who they’ve used, what their experience has been and their thoughts about...
by Tim Patterson | Apr 24, 2009 | Podcast, Tradeshow marketing, Twitter
Michael McCamish, the Manager of e-Commerce Marketing for Gaylord Hotels, discusses his experiences following various sessions at tradeshows by ‘tweeting’ and following other Twitter users. He tells me that he finds Twitter extremely useful in tracking...
by Tim Patterson | Apr 23, 2009 | Client Profile, Tradeshow marketing
In the old days it seemed a tradeshow was an excuse to party half the night and wake up in the hot tub. But with an eagle eye on budgets being the norm today, how can you stretch your bucks? Let’s look at five ways: 1. Plan ahead. The sooner you know details of your...
by Tim Patterson | Apr 21, 2009 | Tradeshow marketing, Video
Nothing like catching a few rays in the Central Oregon mountains and grabbing a few ski runs, too! I had a chance to do that this past weekend and had my Flip video camera…and thought I’d share a few thoughts with you:
by Tim Patterson | Apr 20, 2009 | Client Profile, Tradeshow marketing
Business Name: Mountain Rose Herbs Person responding to questionnaire: Irene Wolansky Title: Marketing Director Years in business: 22 Location: Eugene, Oregon Approx number of employees: 65 Website Address: www.mountainroseherbs.com Main target market: Our...
by Tim Patterson | Apr 17, 2009 | Podcast, Tradeshow marketing
What does it take to choose a professional tradeshow presenter? We talked with just such a person in Emilie Barta, a New York-based independent tradeshow presenter. Some of the topics we covered included: how can you find a good presenter? What kinds of questions...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.