Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

pandemic

TradeshowGuy Monday Morning Coffee, July 5, 2021: Andy Saks

One way to learn how tradeshows are progressing in this soon-to-come post-pandemic era is to walk the floor of a major show in Las Vegas and observe. If you can’t yet, the second-best thing is to talk to someone who did just that. And that’s what we’re doing on this week’s TradeshowGuy Monday Morning Coffee. I spoke with Andy Saks of Spark Presentations, who walked the floor at last month’s World of Concrete to find out how a big tradeshow in Las Vegas dealt with the relaxed safety protocols:

Find Spark Presentations here.

This week’s ONE GOOD THING: The last season of BOSCH on Prime Video.

Tradeshows are Returning, But Not Everywhere

A quick scan of my Linked-In feed seems to confirm it: shows are returning to a lot of areas in the country. This morning I saw the news that Nevada Governor Steve Sisolak said that Nevada would be “100% open” on June 1st. This is definitely good news for shows in Las Vegas. I also saw a story last week, speaking of Las Vegas, that Tesla’s Boring Company had completed the mile loop under the Las Vegas Convention Center. Not really related to Vegas opening up, but cool nonetheless.

The Las Vegas Convention Centered recently showed off their nearly $1B expansion with the debut of the new West Hall, touted as a 1.4 million-square-foot West Hall expansion.

Trade Show Executive published an article last month detailing the return of tradeshows to Orlando, Dallas, and Atlanta, which has also been shared extensively on Linked In.

So yes, no doubt shows are slowly coming back. And I think the key word is slowly. You might add “randomly” as well to that description since many states are still experiencing increasing COVID cases (hello, Michigan!), which means some areas will open sooner than others. And yes, politics plays a part. Pandemic fatigue also is a big part.

My big question, though, boils down to how exhibitors and attendees will balance their desire to get back to the show with their desire to believe they’re safe when they do. That may change in the next few months as more and more people are vaccinated and the country edges closer to herd immunity, but of course there are always flies in the ointment, like virus variants, refusal among many people to wear a mask in certain situations, and so on.

Bottom line: shows will return, but it’ll be months or at least another year before the whole country can say that we’re getting close to normal.

Moving Forward: 10 Things Exhibitors Should Do Now: Video

After viewing Exhibitor Magazine‘s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here’s a short video:

Check out Exhibitor Magazine online here, and view the Exhibitor Insight Presentation I made reference to as well.

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