by Tim Patterson | Apr 30, 2010 | Public Relations, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Just like the sales situation of a tradeshow floor is magnified by the intensity and chaos of the situation, so are the emotions of exhibitors and attendees. If you’ve been to a lot of tradeshows like I have, and you pay attention to how people are (and take a...
by Tim Patterson | Apr 29, 2010 | Uncategorized
Have you been to a tradeshow and seen an empty booth? Or staff talking on a cell phone? Playing games? Watching TV? Ignoring attendees? Doesn’t it make you wonder WHO’S IN CHARGE, ANYWAY? Naturally, when you see that kind of behavior at a tradeshow, you’re NOT...
by Tim Patterson | Apr 28, 2010 | Social Media
I admit it. I subscribe to waaay too many e-mail newsletters. Most I don’t get a chance to read. So if you’re going to get my attention on a regular basis in my inbox your stuff had better be damn good. Thankfully, a number of marketing and sales folks...
by Tim Patterson | Apr 26, 2010 | Uncategorized
Since my Twitter handle is @tradeshowguy, you’d think I follow a fair amount of people in the tradeshow and event industry on Twitter. And you’d be right. And if you want to find out who they are, the easy way would be to just go to my Twitter page, click...
by Tim Patterson | Apr 23, 2010 | Facebook, Marketing, Social Media, Tradeshow marketing, Twitter
The following is a guest post by Dennis Nixon, Sales Manager at Smash Hit Displays In the days leading up to an exciting trade show attendees are likely tweeting about it, Facebooking about it, and blogging about it too. You’re likely doing the same as a trade show...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.