9 Things to Measure on the Tradeshow Floor
A tradeshow is a perfect opportunity to track stuff: sales, leads, visitors, and so on. Here’s a quick list of things you might consider measuring at each show. It’ll give you a chance to not only compare different shows, but it’ll help you track trends at different...Read more“It’s easy to believe that ‘meaningful’ applies only to the businesses in what some people might call the ‘do-good’ sector of non-profits, sustainability and so on. But every one of us, from a software company to a cab driver, is in the meaning business. Without meaning, products and services are just commodities and nobody wants to be in the commodities business.”
The Number One Tradeshow Booth Staff Skill
Listening. That’s it. If you are a good listener, you’ll do well. So many booth staffers I meet at shows seem to think it’s all about them. They will stop me while I’m walking by, try to hand me something, ask me a quick question, and (without...
How Do People See Your Tradeshow Exhibit?
Your tradeshow booth is, hopefully, a thing of beauty. You spent days, weeks, and maybe months working with a designer, then a graphic designer, then a marketing team, then a fabricator to create the perfect big booth. Then you set it up at a tradeshow where you paid...About TradeshowGuy
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.