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So I searched #tradeshow on Twitter…

by Tim Patterson | Dec 17, 2015 | Social Media, Tradeshow marketing, Tradeshow presenting

Twitter is a great source for a lot of things: breaking news, rants and raves, tracking of stories and trends. So nearly every day I’ll spend a few moments to see what’s being offered in the #tradeshow world. It’s a mix of blatant self-promotion,...

A man hears what he wants to hear and disregards the rest

by Tim Patterson | Dec 16, 2015 | Branding, Tradeshow marketing, Tradeshow staff training

“…Still, a man hears what he wants to hear And disregards the rest.” That’s a line from a Paul Simon song, The Boxer, recorded by Simon and Garfunkel. And it happens all the time. “Selective hearing,” according to my wife, and perhaps many other...

How to Use an iPad Kiosk at a Tradeshow

by Tim Patterson | Dec 15, 2015 | Branding, Custom exhibit, lead generation, Marketing, Video

How many ways can you use an iPad kiosk at a tradeshow? Let’s count at least 8 ways here: WARNING! ALERT! BLATANT PLUG AHEAD! Now that you’ve Want to check out some of our iPad kiosks? Check our kiosk selection on the Exhibit Design Search site...
Become a Person of Interest at the Tradeshow

Become a Person of Interest at the Tradeshow

by Tim Patterson | Dec 14, 2015 | Client Relations, Event Marketing, Networking, Presentation, Tradeshow marketing

Tradeshows cost time and money. A lot. So how do you differentiate from the thousand other exhibitors all vying for attention? One way is to become a person of interest at the tradeshow. Here are a few ways to stand out from the crowd. Be a speaker, or participate in...
Fishbowls and Spinning Wheels are Not Lead Generation Tools

Fishbowls and Spinning Wheels are Not Lead Generation Tools

by Tim Patterson | Dec 11, 2015 | lead generation

We’ve all been to those shows. Maybe it was a small Chamber of Commerce show, or a county fair or a local public tradeshow. You see booths with the standard six-foot table with a drape in the front of the booth, and someone has put a fishbowl on the table with a small...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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