Seriously, isn’t that an absurd question to ask about tradeshow marketing: are you Hendrix or Hemingway? Or maybe not. Let’s have a little fun for a moment. Picture Jimi Hendrix standing at the edge of your tradeshow booth, or on a small stage in your booth,...
Had a great chat with Ashley Blalock of the Ashley Avery Agency in NYC, an agency that provides models and spokespersons for tradeshow exhibitors. It was a fun and informative chat – check it out: Ashley’s One Good Thing included two books! Zero to One by...
Huh? Don’t sell at the tradeshow? Isn’t that why you’re there – to take names and kick ass? Sure, you won’t get an argument from me. However, let’s take a look at the tradeshow situation. The event is designed to bring hundreds or thousands of people by your booth. If...
“Outside the box.” Should you be thinking about your tradeshow marketing using an outside-the-box approach? Well, that depends. If you can come up with an unusual way to draw crowds, or do pre-show marketing that whets attendees’ appetites, I think you’ve got...
List-making! In this episode of the TradeshowGuy Monday Morning Coffee, I take a look at the top 7 things I like about being a tradeshow exhibit project manager and owner of TradeshowGuy Exhibits. And I explain why making a checklist for your exhibit project is a very...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.