by Tim Patterson | Oct 16, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Lou Bortone is one of the top video marketing masters in today’s marketing world, and it was great to be able to chat with him this week about, you guessed it – video marketing! Take a look/listen. You can find Lou’s website here. This week’s...
by Tim Patterson | Oct 12, 2017 | Event Marketing, Post-Show Follow Up, Tradeshow Exhibit, Tradeshow marketing
Maybe these should be not-so-frequently-asked tradeshow questions. Or as we like to call them: NSFAQs. Because I don’t know if these questions ever get asked. But maybe they should. What do I do when the exhibit doesn’t show up? Hmm. It comes down to having a plan B....
by Tim Patterson | Oct 11, 2017 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Well, first off, if it was my mom, I probably wouldn’t use the word ‘damn,’ but hey – there you are. My mom turns 90 (!) next June, has no interest in tradeshow marketing or tradeshow exhibits, but she has read and enjoyed my book Tradeshow Success. So maybe there’s a...
by Tim Patterson | Oct 9, 2017 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Author and business consultant Dan Paulson joins me on today’s podcast to talk about how to differentiate your company from your competition. His book, “Apples to Apples: How to Stand Out From Your Competition,” was the kickstarter for our...
by Tim Patterson | Oct 4, 2017 | Branding, lead generation, Marketing
Another list! Would any of these interactive things help to draw a crowd to your tradeshow booth? Create a small box with a lock. Have a bin full of keys – only one of the keys opens the box. Each person that comes by your booth can try a key or two. Once the key has...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.