by Tim Patterson | Apr 30, 2018 | Podcast, Promotional Products, TSGMMCPodcast, Video, Vlog, YouTube
With so many places to order branded merchandise, how do you know what you’re really getting? Sometimes it takes an expert to help you figure it out. This episode of TradeshowGuy Monday Morning Coffee feature Mike Stanton of Agitprop Productions discussing the...
by Tim Patterson | Apr 27, 2018 | lead generation
When it comes to tradeshow lead generation, you’ll find you can break it down into many steps. But for the purpose of simplification, let’s take a look at the four foundations of tradeshow lead generation that will allow you to not only bring in more leads, but bring...
by Tim Patterson | Apr 25, 2018 | Branding, lead generation, Logistics, Networking, Pre-show marketing
Of course, we always want to make sure our tradeshow best practices are out on display for everyone at all times. But as Steve Miller says, “Perfection is your enemy.” And…we’re only human. That means you’ll find that your booth staff will sometimes be eating in the...
by Tim Patterson | Apr 23, 2018 | Mobile Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
What is geofencing and how is it used for trade shows, events and conferences? TradeshowGuy Tim Patterson discussed the marketing method with Justin Croxton of Propellant Media. And if you’d like, download the Localized Guide to Geofencing Marketing here. ...
by Tim Patterson | Apr 19, 2018 | Branding, Event Marketing, Marketing, Tradeshow marketing
You might think it’s easy enough to determine your tradeshow marketing goals. Just sell sell sell – increase your business and you’ve done the job, right? But in fact, it’s not be as cut and dried as you might think. Every show is different, and your goals may vary...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.