by Tim Patterson | Mar 21, 2020 | Uncategorized
With everyone cooped up, climbing the walls and hoping for a little human interaction, it’s not hard to expand your boundaries a bit. Which means I spent some time coming up with a list, thanks to a little help from Facebook friends and digging into albums and...
by Tim Patterson | Mar 18, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Every now and then a new exhibit modification comes along that sucks the air out of the room, so to speak. Gravitee, a tool-less exhibit designed and manufactured by Classic Exhibits, came along offering full-size fully-assembled panels that pull from the crate and...
by Tim Patterson | Mar 16, 2020 | Event Marketing, Tradeshow marketing
In this week’s TradeshowGuy Monday Morning Coffee, I wanted to see how companies that rely on the tradeshow and event industry are doing. Friday afternoon I invited a handful of them to chime in to see how they’re working to deal with tradeshow...
by Tim Patterson | Mar 12, 2020 | Event Marketing, Marketing, Mobile Marketing, Networking, Tradeshow marketing
The tradeshow industry looks to be imploding, at least for the short term. Natural Products Expo West cancelled. NAB Show cancelled. HIMSS Show cancelled. SXSW cancelled. Even March Madness games will be played without an audience, if they’re played at all. I think...
by Tim Patterson | Mar 10, 2020 | Event Marketing, Tradeshow marketing
I just got an email a few moments ago, the first exhibitor at NAB (National Association of Broadcasters), saying they were withdrawing from the upcoming event, scheduled in Las Vegas April 18-22, 2020. So far, there’s nothing on the show website that indicates they...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.