by Tim Patterson | Feb 23, 2018 | Event Marketing, Tradeshow marketing
Natural Products Expo West has got to be the biggest natural products show in the world, amiright? Seventy-thousand or more attendees. Thirty-five hundred odd exhibitors. Thousands of new products that will appear on grocery shelves in the near future. It’s a...
by Tim Patterson | Feb 20, 2018 | Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What do ya mean, reverse engineering tradeshow success? If you ask Wikipedia, you get this: “Reverse engineering, also called back engineering, is the processes of extracting knowledge or design information from a product and reproducing it or reproducing...
by Tim Patterson | Feb 19, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On today’s TradeshowGuy Monday Morning Coffee, I wander around the slopes of Hoodoo Butte in Central Oregon, and then finally sit down with Ruth Failer, CTSM. This week’s ONE GOOD THING: Phantom Thread, starring Daniel Day-Lewis, Vicky Krieps and Lesley...
by Tim Patterson | Feb 16, 2018 | Branding, Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training
As a tradeshow manager, your job is never done. Is that a bit daunting? Not every tradeshow manager job is the same, but I would hazard a guess that many of the duties are similar from person to person. You count the number of shows your company will exhibit at during...
by Tim Patterson | Feb 13, 2018 | Custom exhibit, Tradeshow Exhibit, Tradeshow visitors
Your tradeshow exhibit may look great. It may function well. But once the show is underway, you find yourself always ducking into a storage room to grab some paperwork or literature or end up answering the same question over and over again. Or showing a demo on a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.